My Contribution: Motion Designer

Project Brief: Create an attention-grabbing 30-second ad based on the given script to highlight this major partnership, showcasing both the product integration and playing off the concept of electricity and efficiency.

Solutions + Lessons Learned: To visualize the “turbocharge” effect that Jotform and Salesforce have on one another, I integrated sound effects, springy overshoots, and electric sparks! As this was an early project in my motion design journey, I learned that transitions between scenes and big movements are easier with the use of null objects rather than with multiple pre-comps.

My Favorite Part: This was one of the early projects that got me excited about motion design. I loved the challenge of visualizing the “turbocharge” effect that Jotform and Salesforce have on one another. I think that integrating sound effects, overshoot, and the electric sparks sold the idea really well!