I created this piece for my final assignment for my Media Theory & Application class in my Masters program. For the assignment, we had to create a short video piece that critically engaged with one topic from the curriculum. As I followed the antics of the government shutdown, I realized that one of the course highlights, propaganda, was everywhere! And thus, The Blame Game was born.
I created this piece from start to finish over the course of about a month. The process included conceptualizing, writing a script, designing style frames, picking music and prompting an AI voice-generator, and doing motion design.
I thoroughly enjoyed putting this piece together, but I think my favorite part is the background information starting at :20, where the gridlines animate on, the music changes, and images begin to swivel on. I majorly pulled inspiration from Vox Media for this part of the video and I love how engaging it is. I think this part of the video helps the audience gain clarity on the context needed for the rest of the video!
A big lesson learned during this project was how to harness the power of AI to create a generated voice over. I tested a number of AI V/O products, and found one that sounded the most natural. I then practiced prompting it to vary in speed, emphasis, and intonation. It took some trial and error, but I think it turned out to sound pretty natural!